Industry
FinTech
Client
Mission Lane | iOS & Android App
Empowering customers to receive more line increases with a credit line increase tracker
Intro
Mission Lane’s card marketing promises a customer that they will be evaluated for a credit line increase (a CLIP, shorthand) if they make 6 on-time payments and their account remains in good standing, but provided no guided experience to ensure their customers were able to realise this goal.
The Problem
✷ The most common complaint ML receives is around CLIPs and customers being disappointed for not receiving one
✷ This impacts loyalty over time, and contributes to people using their cards less
✷ It's imperative that ML delivers on its marketing promise, the first touchpoint a customer has with our brand
The Team
Designer (that's me!), PM, UX Copywriter, Research Partner, Dev Team (contractors)
The Results
30%
decrease in delinquencies overall
84% to 75%
more CLIPS granted
The Solution
I built a tracker with a straightforward, linear way to track your progress immediately upon receipt of your card
The Solution
The tracker includes clarity around what it means to have an account in good standing
The Solution
I collaborated with our UX copywriter to be sure the copy was encouraging and clear, meeting customers where they are
The Results
